George's Anatomy

Illustrations for Lien Foundations’ annual report (2016-2017).

Agency, Art Direction & Design: Couple
Publication: Lien Foundtion Annual Report (2016-17) 
Year  2018

George’s Anatomy is Lien Foundation’s body of work, ideas and philanthropic pursuits through the human anatomy. A play on ‘Gray’s Anatomy’ George is a personification of the Singapore-based philanthropic house and name of its founder. Fused with pop-culture references, it is profusely illustrated – Queen Amidala’s amygdala hijack, George’s other 11 famous namesakes and Michelangelo’s David sculpture in the flesh among others. The 4 chapters based on the life cycle of growth, ageing, sickness and death draws parallels with the Foundation’s work across early childhood, eldercare and end-of-life.

IMAGES by Couple